The Lansing Group, Ltd. (TLG) is owned and managed by Dick Lansing. Dick has over 30-years experience in marketing and selling products to the supermarket and alternate channel industry. He has worked on the manufacturing side at Libby, McNeill & Libby (Nestle), Standard Brands, Kronos Foods as well as managing Bri-Al, a specialty foods importing company. He has owned a consumer products consulting company (also called The Lansing Group) and has been involved in brokering the sales of manufacturing companies. In addition, he owned a snack food manufacturer, LLS Brands. Since 1995, Dick has owned and managed TLG.  

In addition to managing The Lansing Group, Dick is an Adjunct Professor in the College of Business Administration at California State University

San Marcos.  

Dick earned a Bachelors in Marketing from Bradley University and a Masters in Advertising from the University of Illinois.


He serves on the following Boards:

  1. Bradley University Foster College of Business Council of Advisors Chairman from 2006 – 2011.
  2. California State University San Marcos College of Business Administration Advisory Board.
  3. California State University San Marcos Athletic Director’s Council.
  4. USA Triathlon Foundation Board of Trustees.
  5. Past President of the National Spinal Cord Injury Foundation – Illinois Chapter.

Dick has participated as a speaker or panel member at:

  1. Bradley University as part of their Distinguished Entrepreneurship Speaker Series
  2. The University of Chicago Entrepreneurship Round Table
  3. California State University San Marcos Meet the Leaders Program

He has been a triathlete for over thirty years and has competed in three Ironman World Championship Races in Hawaii, a total of nine Ironman races and over 200-triathlons. He is a member of Team USA for the 2015 Aquathon Age Group World Championships.

Dick and his wife live in Rancho Santa Fe, CA.

©2009-2016 The Lansing Group, Ltd.